Why Use Hashtags?
1. Hashtags Group Similar Content
Hashtags help group niches content. You can create a custom hashtag to make certain content or all your content able to be found with the click of a specific tag. You can also use hashtags that are already popular or in use. These would be tags commonly searched. Choose these based on the size of your following so that your content ranks which in turn also helps to grow your following.
2. Hashtags Sort Content Based On Interest
When used properly, hashtags make your content available with people with common interest. More than likely these people will like your content and follow you expecting more of the same thing.
3. Hashtag Boost The Reach Of Your Content
When you use the correct hashtags along with good content, you are effectively using social media to reach the audience that will value the content that you are producing. Now it is up to you to consistently provide engaging and valuable content.