Why do you need a social media marketing strategy?
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
1. Define Your Goals.
Your goals define your intention. Your intentions are your motivations for doing whatever you do. Make sure that your goals are SMART. SMART Goals are Specific, Measurable, Attainable, Relevant, and Time Based. Avoid goals that focus on vanity metrics like followers and likes. Figure out what’s important beyond that like leads and revenue. Align your SMART goals with department and overall business goals.
2. Perform Some Audience Research.
Making assumption can be dangerous for anyone marketing on social media. Use analytic tools to know your customers demographics on social media. Most brands use a dashboard which provides an overview of who is following you and how the interact on each social media channel. Use these tools to learn what you need to know about the audience that you influence, like where they hang out online, or what sort of content they enjoy most. Once you know this coming up with ideas for content is next.