In regards to Advertising, left-brain marketers focus on the product or service and keep it simple. Their branding and advertising will emphasize the practical features of the product or service: This is what it is, this is what it does (and does better than the competition), and here’s why you need it. Amazon is a PRIME example of this (do you see what I did there 🙂 )
They have campaigns like PRIME DAY which consumers get geared up for every year in order to save money and find great deals. In addition, ads for “FREE Shipping, even on furniture” leave consumers salivating at ordering just so they don’t miss out on not paying for shipping on large purchases
For landing pages, structuring the content appropriately for consumers….
Next Week, we will begin to focus in on whole brain marketing.
Checkout our previous Right Brain blog posts here!