Last week we discussed right brain thinkers/marketers and how they approach certain aspects of digital marketing . The antithesis of this theoretical construct would be the left brain thinker/marketer. Let’s explore their approach to things like product marketing, driving website traffic, and knowing and understanding your audience.
What Is SEO?
SEO is an acronym for “search engine optimization.” It is defined as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with SEM (search engine marketing). As an internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.
Left brain thinkers tend to be more logical. They base decisions on facts and the truth. Left brain thinkers are more likely to be realists. Many excel in math and science and enjoy nonfiction reading pieces, documentaries and biographies. They keep everything they do according to plan and are organized. It is of no wonder that left brain marketers would rely on the aforementioned tools and techniques to reach the business’s targeted audience and measure its growth and development.